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The Typical Review Length Has Become 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.
Source: Review Trackers
63.6% Of Consumers Visit Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats show the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have an enormous impact on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
74% Of Local Companies Have At A Minimum, One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online ratings statistics, we discovered that a company requires to have a minimum of 40 reviews before users "Award" it with a star.
Source: Brightlocal
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people read a lot more reviews to get a clear view of how business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of client reviews over millennials, they will realize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Software Application Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
30% Of Consumers Feel Positive About A Company Which Responds To Online Reviews
Corresponding with your customers builds their trust. Even something like reacting to their comments and reviews can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to invest more money with a business.
Source: Statuslabs
Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of companies actually utilize them.
Although we now understand why consumer reviews are so effective, a lot of businesses apparently don't.
Source: LsaInsider
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Because the large bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal