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72 Percent Of Clients Will Not Take Action Unless They Check Out Some Reviews
No matter how enticing your marketing is, you still require customer reviews. There is no other way around it. Customers are still ready to hear you out, however they rely on other people more.
Source: My Testimonial Engine
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's shoppers are wary and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US consumers consider reviews as 'incredibly influential'.
To show the significance of online reviews and scores, did you know that 81 percent of consumers will pay more for an item with reviews and those same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their buying confidence.
Organizations use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about impressions, right?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
More Than Half Of Individuals Aged 25-34 Published Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
89% Of Customers Browse A Companies Feedback To Reviews
Not only do many customers check out the review replies, 30% of them highly value them. Almost 96% read the replies to their own reviews.
Source: Brightlocal