Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the large majority of customers read reviews, you would want yours to be enticing to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Clients Feel Comfortable With A Business Which Reacts To Online Reviews

Communicating with your clients establishes trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the younger generations are evidently the more opinionated ones.

Source: Statista

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous impact user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

77% Of Clients Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would leave a review to notify others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other people with their choice making process.

Source: Podium

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a physician or a lawyer.

Young people (age 18-35) are even more likely to hire an expert based upon online reviews. Just 19% of millennials will think about employing a legal representative without any.

Source: Thomson Reuters

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a brand-new car and there are numerous models which fit your requirements. How do you select the very best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Revenue

Businesses that treat customers honorably normally succeed, review websites help ensure of that.

Source: Statuslabs

Consumers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The better other users explain your product and services, the more money you can charge and customer review statistics show us exactly just how much more.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs