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Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing decisions are made rapidly.
Online reviews are clearly convincing, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation does not impact simply the customers. Prospective employees also take a look at rankings and read reviews.
Source: Deloitte
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Shoppers Choose To Read Reviews On Their Smartphones
Be it by means of an app or a mobile internet browser, clients prefer to read reviews on their phones.
Source: Statista
60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and score statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read reviews.
With the help of other people, you manage to decide on one that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review stats reveal the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
73% Of Consumers Think Written Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Client reviews make the stats appear more authentic which is what the potential customers are trying to find. Nearly a 3rd of consumers say composed reviews are the only function that makes them believe the websites' reviews are relevant and helpful.
Source: Fan and Fuel