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95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'extremely frequently'.
Source: Trust You
70% Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.
Source: Brightlocal
83% Of All Young Clients Were Invited To Leave A Review Recently
Of those asked, 80% of consumers did leave a review. In general, businesses have actually asked 66% of all customers to leave a review on their business.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
No matter how appealing your marketing is, you still need consumer reviews. There's no way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
89% Of Clients Review A Companies Reactions To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them value them highly. Nearly 96% read the reactions to their own reviews.
Source: Brightlocal
30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your clients establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel valued.
As you might anticipate, customers who feel this way are more willing to spend more money with a company.
Source: Statuslabs
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who pay attention to the variety of reviews is currently at 46%.
Source: Brightlocal
53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews go on without a reply. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social media reviews data, Facebook impacts more than half of users' purchase decisions.
If it has positive reviews, Facebook reviews stats reveal that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Because the huge majority of customers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal