Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your customers creates trust. Even something like responding to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are ready to invest more cash with a business.

Source: Statuslabs

77% Of Buyers Don't Trust Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

89% Of Consumers Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile browser, people young and old choose to read reviews on their cell phones.

Source: Statista

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall 2 out of 3 companies have good and awesome scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.

Source: Statista

90 Percent Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews data, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are likely to trust a local business.

Source: RevLocal

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Since the vast bulk of customers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Don't depend on that figure alone.

Source: Brightlocal