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If They Were Asked, 77% Of Customers Would Definitely Leave A Review
More than a 35% would do it to educate others about their customer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US buyers consider reviews as 'very influential'.
To show the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
89% Of Clients Review A Businesses Responses To Reviews
Not only do most individuals check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star ranking is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
A Lot Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a negative or mediocre one.
Source: Brightlocal
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our buying preferences.
According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.
Source: Capterra
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
60 Percent Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and ranking data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'extremely often'.
Source: Trust You
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews stay without a response. That's regrettable, since those companies are losing clients that way.
Source: Review Trackers
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who read customer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
Regardless of how captivating your marketing is, you still require consumer reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine