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Over Half Of Shoppers Aged 25-34 Published Reviews
According to Statista, the more youthful generations are apparently the more vocal ones.
Source: Statista
30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews
Communicating with your customers develops trust. Even something like responding to their comments and reviews can make them feel valued.
As you may anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats show that 63% of consumer reviews stay without a reaction. That's too bad, because those companies are losing customers that way.
Source: Review Trackers
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do a lot of clients check out the review replies, 30% of them value them highly. Practically 96% read the responses to their own reviews.
Source: Brightlocal
15% Of People Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15 percent of prospective clients won't even consider working with a business they can't find opinions about.
Source: Statuslabs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices
Data reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Problem
Reputation management statistics show a company's reputation doesn't affect just the consumers. Potential team members also look at rankings and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
90% Of Buyers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
Think about asking your visitors to write one if you do not have reviews on your site.
Source: Martech Zone
Online Product Reviews About An Item Can Increase Its Conversion Rate By A Whopping 270%
User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the exact same product without reviews.
Source: Spiegel Research Center
Most Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating stats, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
77% Of Customers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat customers fairly normally succeed, review websites help make sure of that.
Source: Statuslabs
Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider