53% Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

74 Percent Of Local Companies Have At Least One Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Software Reviews Impact Over 98 Percent Of All Purchasers

18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require client reviews. There's no way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read consumer reviews, agree that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies

More youthful individuals know the worth of being informed. User-generated content has an indisputable impact on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

American Shoppers Consider "Product Performance" To Be The Most Valuable Info In Product Reviews

When people check out reviews, they focus on different elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA customers.

Source: Statista

Only 6% Of Consumers Do Not Rely On Customer Reviews At All

According to client review stats, a tremendous 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

70% Of Consumers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs