Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies really use them.

Although we now understand why client reviews are so effective, many businesses apparently do not.

Source: LsaInsider

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review stats show the general popularity of a site can only presume when it comes to trust.

Source: Review Trackers

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.

Source: Brightlocal

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Generally, 142 million customers go to Yelp every month. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than Half Of Individuals Aged 25-34 Published Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

91% Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics place consumers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as guidance from friends and family.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Customers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review statistics show that 63% of client reviews stay without a response. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they understand the huge impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat customers honorably normally flourish, review sites help ensure of that.

Source: Statuslabs

89% Of Buyers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, people choose to read reviews on their mobile devices.

Source: Statista

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

Google Accounts For 57.5% Of All Reviews Around The World

Google remains in the lead here, followed by Facebook as a remote second.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Favorable Reviews Motivate 68 Percent Of Customers To Use A Local Business

Considering that the huge majority of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your clients creates trust. Even something like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are going to spend more cash with a company.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo