89% Of Consumers Want To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, customers prefer to read reviews on their phones.

Source: Statista

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can only presume when it comes to trust.

Source: Review Trackers

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your consumers builds their trust. Even something easy like responding to their reviews and comments can make them feel appreciated.

As you may expect, clients who feel this way are more willing to spend more money with a company.

Source: Statuslabs

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management stats indicate a company's reputation does not impact just the clients. Prospective employees also look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is among many that illustrate the value of online rankings. Now that news of customer fulfillment travels this quick, keeping your customers pleased is more important than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for services with an ideal five star rating.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Across The Globe

As can be anticipated, Google remains in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did submit a review. In general, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other customers, you manage to select a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%

User review stats reveal the purchase likelihood for an item with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center