63.6% Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review stats reveal the basic appeal of a site can only go so far.

Source: Review Trackers

Positive Reviews Motivate 68% Of Consumers To Use Local Businesses

Because the vast majority of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous impact user scores have on their business. Unfavorable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

People Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made quickly.

Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

83% Of All Younger Consumers Were Asked To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have asked 66% of all consumers to submit a review on their business.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous impact on their decision when customers have to choose a service provider.

Source: DemandGenReport

15 Percent Of Users Don't Trust Businesses With No Online Reviews

No trust suggests no interactions. 15% of prospective clients will not even consider working with a company they can't discover viewpoints about.

Source: Statuslabs

53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews stay without a response. That's too bad, since those businesses are losing consumers that way.

Source: Review Trackers

United States Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US clients.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Majority Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Score

This stat is one of many that illustrate the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked only for services with a best five star ranking.

Source: Brightlocal

83 Percent Of Customers Don't Trust Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust ads select to take note of customers' suggestions online.

Source: Statuslabs

86 Percent Of Customers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat customers honorably typically succeed, review sites help make sure of that.

Source: Statuslabs