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52% Of Consumers Rely On A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.
Source: Capterra
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do wonders in regards to conversions.
A single review can have an enormous effect on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Since the large bulk of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
Currently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they realize the massive impact user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
70% Of Customers Prefer To Learn About A Business Via Reviews And Short Articles, Rather Than Ads
Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization
The star rating is the first thing customers see. Still, users take notice of other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
53% Of Consumers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats clarify that 63% of client reviews stay without a reply. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
Reviews Shared On Twitter Can Grow Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews
Regardless of how enticing your marketing is, you still need client reviews. There is no other way around it. Customers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Typically two thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a rating below three stars.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly select a model that works for you. That's how favorable reviews transform consumers into customers.
Source: Consumer Affairs