Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Positive About A Business Which Reacts To Online Reviews

Staying connected with your customers develops trust. Even something easy like reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are happy to invest more cash with a company.

Source: Statuslabs

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers expect to see some negative reviews.

Source: Capterra

Software Reviews Influence Over 98% Of All Buyers

18% of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a surprisingly low number of companies in fact utilize them.

Although we now understand why client reviews are so effective, many businesses obviously don't.

Source: LsaInsider

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, concur that it increases their purchasing confidence.

Companies utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Shoppers Like To Read Reviews Using Their Smart Devices

Be it via an app or a mobile web browser, people young and old choose to read reviews on their phones.

Source: Statista

49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to select one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

72% Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There's no way around it. Consumers are still happy to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44% boost.

Source: RevLocal