63.6 Percent Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a site can only go so far.

Source: Review Trackers

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

89% Of Shoppers Prefer To Read Reviews Using Their Mobile Devices

Be it via an app or a mobile web browser, customers prefer to read reviews on their phones.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to select a medical professional or an attorney.

Younger people (age 18-35) are even more likely to employ an expert based on online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

The Majority Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are surprisingly the more vocal ones.

Source: Statista

Many Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a mediocre or negative one.

Source: Brightlocal

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Corresponding with your clients establishes trust. Even something like reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more cash with a company.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Irrespective of how alluring your marketing is, you still require consumer reviews. There's no way around it. Clients are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Google Represents 57.5% Of All Reviews Across The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform customers into consumers.

Source: Consumer Affairs

83% Of All Young People Were Asked To Give A Review Recently

Of those asked, 80% of consumers did leave a review. Overall, businesses have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

Consumers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Purchasing decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz