86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you offer them a good experience.

Source: Brightlocal

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

71% Of Millennials Browse Consumer Reviews Of Professional Services

More than half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a doctor.

Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

70% Of Consumers Prefer To Discover A Business Via Articles And Reviews, Instead Of Ads

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Selecting A Service Provider

Reviews have a huge impact on their decision when consumers have to pick a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how eye-catching your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of many that illustrate the value of online scores. Now that news of client fulfillment travels this quick, keeping your clients pleased is more important than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for services with an ideal five star ranking.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as suggestions from loved ones.

Source: Brightlocal

Consumers Could Invest 31% More With A Business That Has Terrific Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a company's reputation does not impact just the customers. Potential employees likewise take a look at ratings and take a look at reviews.

Source: Deloitte

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from enough to improve your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal