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95% Of Unhappy Consumers Will Go Back To A Business If A Company Manages To Resolve Problems Rapidly And Effectively
Customers do not expect you to be perfect. They do expect you to resolve things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more appealing way.
Source: SocialMediaToday
Clients Could Invest 31% More With A Business That Has Great Reviews
Take note of this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review statistics show us exactly how much more.
Source: Martech Zone
72% Of Consumers Won't Take Action Before They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still require customer reviews. There's no skirting around it. Clients are still ready to hear you out, but they rely on other people more.
Source: My Testimonial Engine
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of consumers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
More Than Half Of Individuals Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
Most Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating really helps your overall score.
According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a distant second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Extremely Important" Factor When Picking A Service Provider
Reviews have a huge effect on their decision when consumers have to select a service provider.
Source: DemandGenReport
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats show a business's reputation doesn't affect just the clients. Potential team members also look at scores and read reviews.
Source: Deloitte
More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
83% Of Clients Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust ads choose to take notice of customers' suggestions online.
Source: Statuslabs
Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made rapidly.
Online reviews are certainly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
United States Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when people read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American clients.
Source: Statista
89% Of Customers Read A Businesses Responses To Reviews
Not only do most consumers check out the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
30% Of Clients Feel Favorable To A Company Which Reacts To Online Reviews
Staying connected with your consumers creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.
As you might anticipate, clients who feel this way are happy to spend more cash with a company.
Source: Statuslabs