95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Favorable Reviews Motivate 68% Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, consider asking your visitors to write one.

Source: Martech Zone

91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review stats place clients' reviews as the most credible source of recommendations. Online reviews typically bring the exact same weight as recommendations from friends and family.

Source: Brightlocal

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

If They Were Asked, 77% Of Clients Would Probably Submit A Review

More than a 35% would leave a review to inform others about their client encounter and 24% would rather direct their review to the company itself.

Over a 26% would be willing to post a review to assist other people with their choice making process.

Source: Podium

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

73% Of Consumers Believe Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be customers are looking for. Practically a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now understand why consumer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and exceptional ratings. Only 5% of companies have a ranking listed below 3 stars.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs