73% Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are searching for. Practically a third of customers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management stats show a company's reputation does not affect just the consumers. Prospective employees also look at scores and take a look at reviews.

Source: Deloitte

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing preferences.

According to social media reviews data, Facebook impacts over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are more likely to trust a local business.

Source: RevLocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When consumers have to select a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

If They Were Asked, 77% Of Customers Would Certainly Post A Review

More than a 35% would leave a review to inform others about their customer encounter and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their choice making process.

Source: Podium

70% Of Customers Choose To Discover A Business Through Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics position clients' reviews as the most credible source of suggestions. Online reviews typically carry the very same weight as suggestions from friends and family.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star score is the first thing consumers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

90 Percent Of Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about very first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

89% Of Shoppers Prefer To Read Reviews On Their Cell Phones

Be it via an app or a mobile web browser, people today choose to read reviews on their cell phones.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge effect user rankings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

A One Star Increase In Score Can Result In A 5% To 9% Increase In Business Income

Businesses that treat consumers honorably normally succeed, review websites help make sure of that.

Source: Statuslabs

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Clients Browse A Companies Reactions To Reviews

Not only do a lot of consumers check out the review replies, 30% of them highly value them. Nearly 96% read the responses to their own reviews.

Source: Brightlocal