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53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
53% Of Customers Anticipate Companies To Respond Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews remain without a response. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take notice of consumers' recommendations online.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.
Source: Review Trackers
86% Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be ready to share it if you offer them an excellent experience.
Source: Brightlocal
More Than Half Of Clients Aged 25-34 Gave Reviews
According to Statista, the younger generations are seemingly the more vocal ones.
Source: Statista
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about very first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
Consider asking your visitors to write one if you don't have reviews on your website.
Source: Martech Zone
73 Percent Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Scores
Online review statistics make it clear individuals aren't satisfied with ratings alone.
Consumer reviews make the statistics appear more genuine which is what the would-be consumers are searching for. Nearly a third of customers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.
Source: Fan and Fuel
Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated material has an indisputable impact on consumers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying decisions are made rapidly.
Online reviews are certainly persuasive, yet online marketers have not always come to value the power of them.
Source: Martech Zone
Consumers Could Invest 31% More With A Business That Has Excellent Reviews
Take notice of this fact. The better other users describe your product and services, the more money you can charge and consumer review stats show us exactly just how much more.
Source: Martech Zone
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential customers will not even think about working with a business they can't discover opinions about.
Source: Statuslabs