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Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same consumers are also ready to accept slower shipping times for such products.
Source: Turntonetworks
61 Percent Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars
Typically two thirds of businesses have great and outstanding ratings. Just 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
The Majority Of Best Selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower ranking really helps your overall rating.
According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Definitely Give A Review
More than a 35% would leave a review to inform others about their customer experience and 24% would likely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their decision making process.
Source: Podium
Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies
More youthful people understand the worth of being informed. User-generated content has an indisputable impact on consumers.
They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal
67% Of Customers Say Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when customers have to select a solution provider.
Source: DemandGenReport
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
91 Percent Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most reliable source of recommendations. Online reviews generally bring the exact same weight as suggestions from friends and family.
Source: Brightlocal
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center