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Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
Software Reviews Influence Over 98% Of All Buyers
18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
Reviews Shared On Twitter Can Help Improve Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is presently the most popular social network which can also affect our buying preferences.
According to social reviews data, Facebook affects the majority of users' purchase choices.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website
Normally, 142 million consumers visit Yelp monthly. This is as excellent a time as any if you have not declared your free Yelp business page.
Source: RevLocal
74 Percent Of Local Companies Have At A Minimum, One Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online scores statistics, we learnt that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management statistics suggest a business's reputation doesn't affect simply the consumers. Prospective employees likewise look at ratings and read reviews.
Source: Deloitte
89% Of Consumers Prefer To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile web browser, individuals prefer to read reviews on their phones.
Source: Statista
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.
Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista