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Most Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses doubt the integrity of online reviews. However, they recognize the massive impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars
Generally two-thirds of companies have excellent and good ratings. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'incredibly influential'.
To illustrate the importance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Reviews Shared On Twitter Can Increase Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Most Best-selling Items Have A Typical Rating Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall score.
According to customer rating stats, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a doctor or a lawyer.
Younger people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider hiring a lawyer without any.
Source: Thomson Reuters
49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.
The share of consumers, who take notice of the number of reviews is presently at 46 percent.
Source: Brightlocal
91% Of Millennials Depend On Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the exact same weight as guidance from friends and family.
Source: Brightlocal
A Lone Business Review Can Lift Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
Favorable Reviews Motivate 68% Of Consumers To Use Local Businesses
Since the huge bulk of customers check out reviews, you'd want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal