54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star score is the first thing customers see. Still, users take notice of other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

A Lot Of Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to client rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

Clients Could Spend 31 Percent More With A Business That Has Fantastic Reviews

Take notice of this statistic. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

70% Of Consumers Choose To Discover A Business By Means Of Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also influence our purchasing decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are likely to rely on a local business.

Source: RevLocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect just the clients. Prospective team members likewise take a look at rankings and read reviews.

Source: Deloitte

67% Of Customers Suggest Reviews Are A "Very Important" Factor When Picking A Solution Provider

Reviews have a huge impact on their decision when clients have to select a service provider.

Source: DemandGenReport

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra