53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of client reviews remain without a reply. That's too bad, since those businesses are losing clients that way.

Source: Review Trackers

53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have visited a vendor. Online review trends show individuals choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. However, they understand the huge effect user ratings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated material has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will recognize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

15 Percent Of Users Don't Trust Businesses Without Online Reviews

No trust suggests no interactions. 15% of possible clients will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport

72% Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

30% Of Clients Feel Comfortable With A Company Which Answers Online Reviews

Communicating with your customers creates trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more cash with a company.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Average Review Length Has Become 65% Shorter Since 2010

In the present day reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Customers anticipate to see some unfavorable reviews.

Source: Capterra