88% Of Americans Claimed That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that illustrate the significance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of consumers have actually searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for companies with an ideal five star score.

Source: Brightlocal

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those invited, 80% of clients did submit a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'extremely often'.

Source: Trust You

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Software Reviews Impact Over 98% Of All Purchasers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.

Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a website can only presume when it pertains to trust.

Source: Review Trackers

70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is really doing. Do not depend on that figure alone.

Source: Brightlocal

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

Customers Could Invest 31 Percent More With A Business That Has Fantastic Reviews

Take note of this fact. The more detailed other users explain your services or product, the more cash you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't impact just the customers. Prospective employees likewise take a look at scores and read reviews.

Source: Deloitte