A Lot Of Best-selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Rankings

Online review data make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more authentic which is what the would-be consumers are trying to find. Almost a third of consumers say written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

More Than Half Of Customers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more vocal ones.

Source: Statista

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management statistics indicate a company's reputation does not impact simply the clients. Prospective team members also look at scores and take a look at reviews.

Source: Deloitte

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers need to pick a service provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

49% Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

61% Of Local Businesses Have An Average Score Of 4 To 5 Stars

Overall two thirds of companies have excellent and great scores. Just 5% of companies have a rating listed below three stars.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this fact. The more detailed other users describe your product and services, the more cash you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs