Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

The Majority Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

15 Percent Of Customers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible customers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

89% Of Clients Read A Companies Replies To Reviews

Not only do many clients read the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and score statistics show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can only go so far when it comes to trust.

Source: Review Trackers

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics show a business's reputation does not impact simply the customers. Prospective employees also take a look at rankings and take a look at reviews.

Source: Deloitte

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of consumers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal