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Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
49 Percent Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who pay attention to the number of reviews is presently at 46 percent.
Source: Brightlocal
Since They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Websites.
Users come because they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
83% Of Customers Don't Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
91% Of Millennials Have Faith In Online Reviews As Much As Family And Friends
Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as advice from loved ones.
Source: Brightlocal
Software Application Reviews Impact Over 98% Of All Purchasers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of consumers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Shared On Twitter Can Help Improve Revenues By 6.46 Percent
Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Unfavorable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.
Although we now know why consumer reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider
52% Of Customers Rely On A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People anticipate to see some negative reviews.
Source: Capterra
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social reviews data, Facebook affects more than half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
15% Of Consumers Do Not Trust Businesses Without Online Reviews
No trust suggests no interactions. 15% of prospective clients will not even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read a lot more reviews to get an idea of how business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
In the present day reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers