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30% Of Customers Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your customers creates trust. Even something as basic as responding to their reviews and remarks can make them feel valued.
As you may expect, customers who feel this way are more willing to invest more cash with a company.
Source: Statuslabs
61% Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Overall two thirds of businesses have excellent and exceptional rankings. Only 5% of companies have a ranking listed below 3 stars.
Source: Brightlocal
89% Of Customers Prefer To Read Reviews On Their Cell Phones
Be it through an app or a mobile internet browser, folks choose to read reviews on their phones.
Source: Statista
The Average Review Length Has Actually Become 65% Much Shorter Since 2010
At the present time reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation doesn't affect just the customers. Prospective employees also look at rankings and take a look at reviews.
Source: Deloitte
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Customers expect to see some unfavorable reviews.
Source: Capterra
USA Buyers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.
Source: Statista
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses question the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Just 6 Percent Of Customers Don't Trust Customer Reviews At All
According to client review stats, a whopping 19% of customers constantly trust online reviews and never a buy without checking out reviews first.
Source: Statista
Customers Might Invest 31% More With A Business That Has Great Reviews
Focus on this fact. The better other users explain your services or product, the more cash you can charge and consumer review stats reveal to us precisely just how much more.
Source: Martech Zone
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site
Usually, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your free Yelp business page, this is as great a time as any.
Source: RevLocal