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89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do many individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star ranking is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.
The share of clients, who take note of the number of reviews is currently at 46 percent.
Source: Brightlocal
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Because They Desire To Buy A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Visit Review Websites.
Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Earnings
Businesses that treat customers well normally succeed, review websites help make certain of that.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
83 Percent Of Customers Do Not Rely On Advertising
The traditional channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to focus on clients' suggestions online.
Source: Statuslabs
72% Of Clients Won't Take Action Unless They Read Some Reviews
Irrespective of how attractive your marketing is, you still require client reviews. There's no skirting around it. Customers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is really doing. Do not depend on that fact alone.
Source: Brightlocal
70 Percent Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the best method to discover the truth about a product or service.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all individuals in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to pick a lawyer or a physician.
Younger people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters