The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach clients aren't as influential as they used to be. Many users who no longer trust advertisements select to focus on consumers' suggestions online.

Source: Statuslabs

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

No matter how enticing your marketing is, you still require customer reviews. There is no way around it. Clients are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Overall two-thirds of businesses have excellent and good rankings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

77% Of Buyers Don't Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Utilize A Business

This stat is one of lots of that highlight the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with a best five star score.

Source: Brightlocal

89% Of Clients Review A Companies Replies To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying choices are made quickly.

Online reviews are clearly convincing, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

83% Of All Younger People Were Invited To Submit A Review Recently

Of those invited, 80% of customers did leave a review. Overall, companies have actually asked 66% of all customers to leave a review on their company.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more helpful than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Customers Might Spend 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this statistic. The more detailed other users describe your product and services, the more money you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the general appeal of a site can only go so far.

Source: Review Trackers

82 Percent Of Customers Check Out Review Sites Since They Wish To Buy A Service Or A Product And Want To Get The Truth About The Businesses Products And Services.

Review sites are locations that customers go to get the truth about a item, business or service . Users come because they have currently formed a purchase decision. The bulk of them (89%) purchase within a week of their visit. And 29 percent do so in 24 hours.

Source: RevLocal

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Customers

24% of US buyers consider reviews as 'extremely influential'.

To show the importance of online reviews and ratings, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks