63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats show the basic popularity of a site can only presume when it comes to trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency too.

The share of consumers, who focus on the variety of reviews is currently at 46%.

Source: Brightlocal

Software Reviews Impact Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'really frequently'.

Source: Trust You

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Because the huge majority of consumers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Help Improve Sales By 6.46%

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

74% Of Regional Companies Have At Least 1 Google Review

A single review is far from enough to enhance your website's SERP ranking.

Taking a look at online scores data, we discovered that a business requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

Online Product Reviews About A Product Can Improve Its Conversion Rate By More Than 270 Percent

User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews remain without a reply. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Younger People Were Invited To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their business.

Source: Brightlocal

USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require client reviews. There's no skirting around it. Customers are still ready to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust ads select to focus on clients' suggestions online.

Source: Statuslabs