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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
The Majority Of Best Selling Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating really helps your overall score.
According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
67% Of Consumers Admit Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider
When clients have to pick a solution provider, reviews have a massive effect on their decision.
Source: DemandGenReport
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients
24% of US shoppers consider reviews as 'very influential'.
To illustrate the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those same customers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
74 Percent Of Regional Companies Have At A Minimum, 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Taking a look at online ratings stats, we learnt that a company requires to have approximately 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Revenues By 6.46%
Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
89% Of Customers Like To Read Reviews Using Their Mobile Phones
Be it via an app or a mobile browser, everyday people choose to read reviews on their mobile phones.
Source: Statista
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the basic popularity of a site can only presume when it pertains to trust.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.
Source: Career Arc
Due To The Fact That They Want To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Visit Review Sites.
Review websites are locations that customers go to get the facts about a item, business or service . Users come due to the fact that they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal