If A Business Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Consumers Will Return To A Company

Customers don't anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general popularity of a site can only go so far.

Source: Review Trackers

Negative Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review data, people spend more than 5 times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get a better idea of how business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our buying decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are most likely to trust a local business.

Source: RevLocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a brand-new automobile and there are several models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other customers, you quickly select one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

70% Of Consumers Choose To Learn About A Business By Means Of Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

A One Star Increase In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat customers honorably typically prosper, review websites help make sure of that.

Source: Statuslabs