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30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Staying connected with your clients develops trust. Even something easy like reacting to their reviews and comments can make them feel valued.
As you might anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
The Majority Of Best-selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower ranking really helps your overall rating.
According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars
Overall two-thirds of businesses have excellent and good scores. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat consumers fairly generally prosper, review sites help make sure of that.
Source: Statuslabs
Positive Reviews Encourage 68% Of Consumers To Choose A Local Business
Since the large majority of consumers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. However, they understand the enormous effect user scores have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Since They Desire To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.
Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
89% Of Clients Browse A Businesses Replies To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra
Google Represents 57.5 Percent Of All Reviews Around The Globe
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
72 Percent Of Customers Will Not Take Action Before They Read Some Reviews
No matter how enticing your marketing is, you still require customer reviews. There is no skirting around it. Consumers are still going to hear you out, however they trust other people more.
Source: My Testimonial Engine
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Statistics reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display ads at 49%.
Source: Statista