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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
77% Of Customers Don't Trust Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of customer reviews go on without a response. That's too bad, due to the fact that those companies are losing consumers that way.
Source: Review Trackers
Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings data, we learnt that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Do not depend upon that statistic alone.
Source: Brightlocal
A Solitary Business Review Can Lift Its Conversions By 10%
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have a massive impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide an astonishing 44 percent boost.
Source: RevLocal
Reviews Published On Twitter Can Help Boost Sales By 6.46 Percent
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
Clients Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
91 Percent Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as guidance from family and friends.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista