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Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into consumers.
Source: Consumer Affairs
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a supplier. Online review trends show individuals prefer to comment if they had a positive experience, instead of a unfavorable or average one.
Source: Brightlocal
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are basically ads.
Source: Martech Zone
70% Of Customers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Advertisements
Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Considering that the vast majority of customers check out reviews, you would want yours to be enticing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
74% Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Looking at online rankings data, we learnt that a company needs to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Just 6 Percent Of Consumers Do Not Rely On Customer Reviews At All
According to customer review statistics, a whopping 19 percent of customers constantly trust online reviews and never ever a buy without checking out reviews initially.
Source: Statista
77% Of Customers Would Certainly Post A Review If They Were Asked
More than a 35% would submit a review to advise others about their consumer experience and 24% would certainly direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium