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When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element
Stats reveal that reviews were more successful than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
89% Of Consumers Browse A Companies Feedback To Reviews
Not only do many individuals read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
72 Percent Of Consumers Won't Take Action Before They Read Some Reviews
No matter how tempting your marketing is, you still need customer reviews. There's no skirting around it. Consumers are still happy to hear you out, but they rely on other people more.
Source: My Testimonial Engine
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.
If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of people aged 55 or older check out reviews.
Source: Brightlocal
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All
According to consumer review data, a whopping 19% of customers always trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review statistics put customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as guidance from family and friends.
Source: Brightlocal
74 Percent Of Regional Companies Have At A Minimum, One Google Review
A single review is far from sufficient to improve your site's SERP ranking.
Looking at online rankings statistics, we learnt that a business requires to have at least 40 reviews before buyers "Award" it with a star.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
Software Application Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Buyers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done much faster. Purchasing choices are made quickly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone