73% Of Consumers Believe Client Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear people aren't satisfied with ratings alone.

Customer reviews make the statistics appear more genuine which is what the prospective customers are trying to find. Nearly a third of consumers state written reviews are the only function that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

72 Percent Of Clients Won't Take Action Unless They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Clients are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

89% Of Clients Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, folks choose to read reviews on their phones.

Source: Statista

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, agree that it increases their buying confidence.

Businesses utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two thirds of businesses have exceptional and great ratings. Only 5% of companies have a rating listed below 3 stars.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users take note of other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company

This stat is among numerous that show the significance of online rankings. Now that news of consumer complete satisfaction travels this quick, keeping your clients delighted is more vital than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked only for businesses with an ideal five star ranking.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

Reviews have an enormous effect on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic popularity of a site can just go so far.

Source: Review Trackers

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not affect just the consumers. Prospective team members also look at scores and take a look at reviews.

Source: Deloitte

If They Were Asked, 77% Of Customers Would Definitely Submit A Review

More than a 35% would do it to inform others about their client encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

A Lot Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall score.

According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

If A Company Takes Care Of Problems Rapidly And Efficiently, 95% Of Disappointed Clients Will Return To A Company

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to select a lawyer or a physician.

Younger people (age 18-35) are much more inclined to hire an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.

Source: Capterra