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Positive Reviews Motivate 68% Of Consumers To Use A Local Business
Because the huge bulk of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Majority Of Shoppers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are seemingly the more vocal ones.
Source: Statista
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the massive impact user ratings have on their business. Unfavorable consumer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Half Of All Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals know the worth of being informed. User-generated content has an unassailable impact on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat customers well normally prosper, review websites help make sure of that.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social media which can also affect our buying preferences.
According to social reviews data, Facebook impacts more than half of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
Irrespective of how attractive your marketing is, you still need consumer reviews. There's no way around it. Customers are still ready to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
70% Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Rather Than Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.
Source: Statuslabs
74% Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online ratings statistics, we found out that a company needs to have an average of 40 reviews before people "Award" it with a star.
Source: Brightlocal
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
73% Of Consumers Think Written Reviews Are More Crucial Than Star And Number Rankings
Online review statistics make it clear individuals aren't satisfied with scores alone.
Consumer reviews make the statistics appear more genuine which is what the potential consumers are searching for. Nearly a third of consumers say composed reviews are the only feature that makes them think the sites' reviews are helpful and pertinent.
Source: Fan and Fuel
Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Software Application Reviews Influence Over 98% Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra