If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still need client reviews. There is no other way around it. Customers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

74% Of Local Businesses Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online ratings statistics, we found out that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat customers fairly normally succeed, review websites help make sure of that.

Source: Statuslabs

A Lot Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends show people choose to comment if they had a favorable experience, instead of a average or negative one.

Source: Brightlocal

The Majority Of Individuals Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are reportedly the more vocal ones.

Source: Statista

US Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. However according to online review statistics, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

Just 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really use them.

Although we now understand why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

88% Of Executives Judge Reputation Risk As A Top Business Concern

Reputation management stats show a company's reputation does not affect just the customers. Potential employees also look at rankings and take a look at reviews.

Source: Deloitte

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. Many users who no longer trust advertisements select to focus on clients' suggestions online.

Source: Statuslabs

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Favorable Reviews Motivate 68% Of Customers To Choose A Local Business

Considering that the huge majority of consumers check out reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

Software Application Reviews Impact Over 98% Of All Purchasers

18 percent of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra