91 Percent Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most credible source of recommendations. Online reviews usually carry the very same weight as guidance from family and friends.

Source: Brightlocal

60% Of Customers Consult Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

90 Percent Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

89% Of Consumers Read A Businesses Responses To Reviews

Not only do the majority of shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

Customers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Focus on this statistic. The more detailed other users explain your product or service, the more money you can charge and consumer review statistics reveal to us exactly how much more.

Source: Martech Zone

Reviews Published On Twitter Can Help Improve Revenues By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

The Majority Of Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to client rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it deserves trying a different approach as well. Reviews are without a doubt the best way to discover the truth about a service or product.

Source: Statuslabs

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

82 Percent Of Customers Check Out Review Sites Due To The Fact That They Want To Purchase A Product Or A Service And Wish To Get The Truth About Business Products And Services.

Users come because they have currently formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more beneficial than Television advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of prospective customers won't even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone