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Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies really use them.
Although we now understand why consumer reviews are so effective, many businesses obviously do not.
Source: LsaInsider
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
United States Shoppers Consider "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals check out reviews, they concentrate on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American customers.
Source: Statista
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% used online reviews to select a lawyer or a physician.
Young people (age 18-35) are much more likely to hire a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
53% Of Consumers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of client reviews remain without a reaction. That's too bad, since those companies are losing consumers that way.
Source: Review Trackers
Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such items.
Source: Turntonetworks
Just 6% Of Consumers Don't Rely On Client Reviews At All
According to customer review data, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Favorable Reviews Motivate 68% Of Customers To Choose Local Businesses
Given that the vast majority of customers read reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Posted On Twitter Can Improve Revenues By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
89% Of Consumers Browse A Businesses Replies To Reviews
Not only do the majority of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have a massive effect on their decision when clients have to select a solution provider.
Source: DemandGenReport