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Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now understand why consumer reviews are so effective, many businesses obviously don't.
Source: LsaInsider
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a massive effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can provide an astonishing 44 percent increase.
Source: RevLocal
98% Of Yelp's Browsers Bought From A Business They Discovered On The Website
Normally, 142 million consumers visit Yelp on a monthly basis. This is as great a time as any if you haven't declared your free Yelp business page.
Source: RevLocal
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
The Typical Review Word Count Has Actually Gotten 65% Shorter Since 2010
These days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
83 Percent Of Consumers Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. Most users who no longer trust ads choose to pay attention to clients' suggestions online.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.
Source: Review Trackers
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Overall 2 out of 3 companies have exceptional and great rankings. Just 5% of businesses have a ranking below three stars.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your criteria. How do you select the very best one for you? Well, you read online reviews.
With the help of other people, you manage to pick a model that works for you. That's how positive reviews convert customers into clients.
Source: Consumer Affairs
Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business
Considering that the huge majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95% Of Dissatisfied Customers Will Go Back To A Business If A Business Takes Care Of Issues Quickly And Effectively
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you might expect, clients who feel this way are ready to invest more money with a company.
Source: Statuslabs