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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If A Business Handles Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Company
Customers don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to solve a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Nowadays reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.
Source: Review Trackers
Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact use them.
Although we now understand why consumer reviews are so effective, the majority of businesses obviously do not.
Source: LsaInsider
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our purchasing decisions.
According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has positive reviews.
Source: RevLocal
95% Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
Negative Reviews Can Increase Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how attractive your marketing is, you still need customer reviews. There's no other way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing customers see. Still, users take note of other elements too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies should to be continuously asking for reviews.
Source: Statuslabs
30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews
Keeping in touch with your clients develops trust. Even something easy like responding to their reviews and remarks can make them feel valued.
As you may anticipate, customers who feel this way are ready to spend more cash with a company.
Source: Statuslabs
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated content can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.
Source: RevLocal