98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Generally, 142 million consumers check out Yelp each month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly select a model that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

83% Of All Young Customers Were Asked To Give A Review Recently

Of those asked, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. People anticipate to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still need consumer reviews. There's no other way around it. Customers are still ready to hear you out, however they rely on other people more.

Source: My Testimonial Engine

95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses really make use of them.

Although we now know why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you provide them a great experience.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation does not impact just the clients. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating data show individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of 5 users are likely to trust a local business.

Source: RevLocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz