Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust implies no interactions. 15 percent of prospective consumers will not even consider doing business with a business they can't find opinions about.

Source: Statuslabs

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

67% Of Customers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

When customers have to choose a service provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

95% Of Dissatisfied Consumers Will Return To A Business If A Business Takes Care Of Problems Quickly And Efficiently

Customers do not expect you to be perfect. When things go wrong, they do anticipate you to remedy things. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Visitors Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not always come to value the power of them.

Source: Martech Zone

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same clients are likewise happy to accept slower shipping times for such products.

Source: Turntonetworks