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64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91 Percent Of Millennials Rely On Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most reliable source of recommendations. Online reviews typically carry the very same weight as recommendations from family and friends.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management stats indicate a company's reputation doesn't affect just the clients. Prospective team members also take a look at scores and take a look at reviews.
Source: Deloitte
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
Reviews Posted On Twitter Can Improve Online Sales By 6.46 Percent
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18% of software application purchasers consider reviews to be a necessary factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Visitors Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done much faster. Therefore, buying decisions are made rapidly.
Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business
You know what people state about impressions, right?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses need to be constantly asking for reviews.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
95% Of Unsatisfied Customers Will Go Back To A Business If A Company Makes An Effort To Solve Problems Quickly And Effectively
Customers don't expect you to be perfect. When things go wrong, they do expect you to resolve things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday