53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Most Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score actually helps your overall rating.

According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Consumers To Choose A Local Business

Given that the large majority of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. For that reason, buying choices are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

91% Of Millennials Rely On Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most trustworthy source of suggestions. Online reviews usually carry the very same weight as recommendations from friends and family.

Source: Brightlocal

83% Of All Young People Were Asked To Give A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, businesses have asked 66% of all consumers to post a review on their business.

Source: Brightlocal

USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Only 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now know why customer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more effective than TV ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Instead Of Ads

Ads are all well and good, but it's worth attempting a different approach too. Reviews are by far the very best method to find the truth about a service or product.

Source: Statuslabs

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Consumers Could Invest 31 Percent More With A Business That Has Excellent Reviews

Pay attention to this statistic. The better other users describe your services or product, the more cash you can charge and customer review stats reveal to us precisely just how much more.

Source: Martech Zone

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same clients are likewise ready to accept slower shipping times for such items.

Source: Turntonetworks

90% Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

60% Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data show individuals value the opinion of peers more than any other material.

Source: Collective Bias